SWOT Analysis and PEST Analysis:

These analyses help businesses and organizations: 1. Identify internal strengths and weaknesses 2. Recognize external opportunities and threats 3. Develop strategic plans 4. Make informed decisions

SWOT Analysis

A framework to identify and evaluate:

Strengths (S)

1. Internal capabilities

2. Competitive advantages

3. Unique skills

Weaknesses (W)

1. Internal limitations

2. Vulnerabilities

3. Areas for improvement

Opportunities (O)

1. External factors

2. Market trends

3. Emerging technologies

Threats (T)

1. External risks

2. Market shifts

3. Competition

PEST Analysis

A framework to analyze external factors:

Political (P)

1. Government policies

2. Regulations

3. Trade agreements

Economic (E)

1. Market trends

2. Economic growth

3. Interest rates

Social (S)

1. Demographics

2. Consumer behavior

3. Cultural shifts

Technological (T)

1. Emerging technologies

2. Digital advancements

3. Innovation